What words do you use to grab people’s attention? Stop, Pain, even negative emotions do get people’s attention, but those are not the best words to get your reader to take the action you want.

Instead, here are 14 words you can use liberally in all your marketing and promotions – written, audio or video. They are guaranteed to grab people’s attention. Only then can they hear and listen to what you have to say – hear your most compelling offer and take action now.

1. CAN Everybody responds immediately when you show confidence in them “Yes, you can!” is a positive, upbeat statement people like to hear. Possibility thinking is powerful.
2. GUARANTEE Nobody wants to or intends to make a mistake. So your guarantee becomes their safety net and reassurance they made a good decision. It encourages them to hear more of what you have to say.
3. PROVEN No one wants to be a guinea pig. They don’t want to be your guinea pig either. That’s why you’ll get more attention when you offer tried-and-true solutions.
4. EASY People don’t want anything complicated. They aren’t interested in anything more difficult. Tell them that what you are saying is easy to understand, that your solution is easy to implement, and they’ll automatically listen. They want easy.
5. QUALITY As soon as you speak of quality, you are setting expectations. You are promising the listener something worthwhile, enduring and out of the ordinary.
6. HEALTH In our rushed world, people are still vitally concerned about their physical and mental health and well-being. If you tell them that you have a healthier way to do something, a healthier way to eat, a healthier way to get exercise, a healthier posture at the computer, a healthier way to brush their teeth or wash their hair, they will listen.
7. YOU Everyone enjoys talking about themselves. So if you want results, forget about such statements as: My affiliate program is ideal for someone who wants an unlimited income and a flexible lifestyle. Turn it around and be more direct. Joining my affiliate program is ideal for you because it enables you to put your family first while you build a passive income stream with unlimited potential.
8. SAVE Everybody “loves a bargain”. They are eager to save time and money. To get their attention, just tell them how to save either one.
9. TODAY Yesterday is already forgotten. You can’t predict or promise what may happen tomorrow. So tell them something they can do today. That will get their attention. That’s why one day sales and special offers work so well.
10. MONEY Everyone pays attention to money. People want to know how to earn more money, save more money, invest more money. That’s why this old attention-grabber still works: “This can mean money in your pocket.”
11. LOVE Love is the strongest emotion in the world. Emotions are powerful attention-grabbers. So phrases such as “You’ll love this.” are very effective for grabbing attention.
12. NEW Find a new way to do anything and people are immediately interested. With the speed of the internet, we’re addicted to New.
13. OPPORTUNITY Every opportunity is a chance for something good to happen. It’s not a guarantee. But when you use the word opportunity, you imply that the consequences of what you are saying or offering will be very positive.
14. WIN Everybody loves a winner. They want to be around winners. More importantly, everyone wants to be a winner. So tell people, show people how they can be winners too, and you’re guaranteed to get their attention.

Try using some of these attention grabbing words in your next presentation or promotion. You’ll grab their attention and get better results – guaranteed.